How to Buy Wines Online and Game the System​​

Searching for Best Wines Under $15?

The Wine Enthusiast magazine just released its Top 100 Wines under $15, and I found the list absolutely fascinating.

To its credit, the web page identifies those wines listed that are also sponsors, as in paid advertisers. So all is above board.

The #1 wine was made by Columbia Crest, no surprise there. Its Cabernet, Merlot and Chardonnay make most top values lists. You can find the Cabernet at totalwine.com for $8.99.

But the top ranked wine was the winery’s 2015 Grand Estate Syrah at $12 which is also one of my favorites.
You can buy this wine online at www.wineExpress.com for $9.95 a bottle for case purchases. 

It sells for $10.99 at www.wine.com and $15.99 at www.vivino.com.

Bargain hunters should check out the entire list of 100 bargains at:

Best Deals offered on Black Friday?

And with all votes now in, the Award Goes to: www.wine.com

Start with 1 cent shipping on orders of $49 or more. Then explore wines under $20.

And then Stock Up On these Top 7 Deals in Red Wines all Offered at 40% below retail price:

2014 Montes Cabernet Sauvignon, Colchagua, Chile, $9.99

2013 Concha Y Toro Cabernet Sauvignon, Marques de Casa Concho, $14.99

2012 Tahbilk Shiraz, Australia, $13.99

2014 Chateau Hyot, Cotes de Bordeaux, Castillon $14.99

2011 Antinori Chianti Classico Reserva, $19.99

2013 Luna Sangiovese, Napa Valley, $13.99

2013 Lake Sonoma Zinfandel, Dry Creek Valley $19.99

 About This Guide

We are seeking the best wines available at the best prices.  And you dont have to leave home or the office.

Whether you are new to wine or a long-time collector, whether you are on a modest budget or are among the one-percenters, this Guide offers lots of good stuff:

Best deals of the day
Helpful background information
 Insider tips
 Money-saving buying strategies
Ratings & evaluations of the major sites
Frequent updates

Savvy Online Wine Shopping 101

Real Discounts or Bogus Prices?

Are Wine Clubs for you?

Trending Winery Direct

Looking for A Special Wine Club?

Here is A Hidden Gem in the Silicon Valley Area:

Sarah’s Vineyard, Santa Clara Valley, Santa Cruz Mountain Appellation

Quick View:

Strong on small-batch Pinot Noir, Estate Chardonnay, and several Estate Rhone wines. A true artisan winery.

Pinot Noirs from 5-6 appellations….will please any Pinot fanatic.
Cozy and friendly, very modest facility with tons of country charm.

Members receive 3 wines 4 times a year and can select the type: red, white or mixed.

Prices are relatively modest, ranging from $20 for a few white wines to $48 for the high end Pinots.

Members receive a 25% discount on shipped wines; 20% off all other wines.

Wine tastings for members and your guests are comped.

Wonderful offering of tasting room exclusives….small batch wines.

Wine country feel as visitors pass through the small 28-acre estate vineyard as they meander up to the tasting center.

                                          Read More
In the familiar digital world of coupons, member discounts and promo codes, we still need to ask ourselves: “How can online wine dealers knock 30%-70% off retail prices? Big Discounts

That’s a reasonable question to raise and it’s normal to be a little skeptical.

It is also normal to wonder if the wines fell off the back of the truck, were left sitting on the Houston docks in July, are total crap, or are truly a treasure trove discovered in a dark cellar.

Here are several reasonable explanations...                

Over the last three years I’ve been tracking many online wine clubs as part of my reporting on online wine retailers. As the direct to consumer clubs from wineries continue to grow, we are seeing an increase in independent clubs being offered by publications like the Wall Street Journal and airlines along with totally independent e-commerce businesses like the Wine of the Month Club, Vinesse, and Winc.

The Yelp-like reviews for these e-commerce only wine clubs are mixed and a few are downright hostile. 

About Us

Point Scores: Helpful or Pointless?


Once upon a time in a kingdom far away, only Robert Parker’s Wine Advocate and The Wine Spectator dueled over which one could score the most wines 90 points or more. Then along came Stephen Tanzer, The Wine Enthusiast, Vinous and others to jump on the 100 point scoring system with a steady barrage of 90 point scores in their publications.  The result is total chaos.

                                    Read More

As I see it, this Guide is a cross between a website and a newsletter.

Given the fast-changing nature of the subject, it will be regularly revised and updated.

With wine, there is no such thing as a gifted palate or a natural born taster. 

There are no right or wrong answers about what to drink and when to drink a wine you like.

More expensive wines are not necessarily better than cheaper wines.

 Older wines are not better than young wines, and there never has been any system devised that can guarantee wine quality.